ROLE: CREATIVE DIRECTOR
Good marketing puts you in the driver’s seat and lets you feel as though you’re a part of the action. In the second installment of Pacific Rim we aimed to do just that — except this seat is in a cockpit over 300 feet in the air of a robot known as a Jaeger. This film wasn’t just giant mechs battling it out. The Jaeger Academy was a place to hone your skillsets, find your drift compatible partner, create a custom Jaeger, and earn bragging rights to become enshrined forever into the Hall of Heroes.
AGENCY: Addison Interactive
MOOD BOARDS & TONE SETTERS
We created The Jaeger Academy to train incoming cadets in various challenges where they would rise up through the ranks and achieve legendary status like Jake Pentecost (John Boyega).
GOOGLE EARTH CONCEPT