ATLETICO
SILVERLAKE
CLIENT: ATLETICO SILVERLAKE
ROLE: COACH | PLAYER | SOCIAL MEDIA CREATIVE
THE BEAUTIFUL CHALLENGE
The challenge was simple. Get 3 of the biggest music festivals in the country to buy in on an umbrella campaign that showcased each event’s unique and distinct vibe, but present it in a way that made it feel like a cohesive season of LIVE music. Sounds easy, right?
Official AXS TV Festival Season Logo
COACHELLA :15 SPOT
SOCIAL MEDIA REEL
WORLD CUP COVERAGE
Storyboard Showcasing All Three Festivals
SOCIAL CREATIVE
LET’S CREATE A CAMPAIGN FOR 5 FESTIVALS
If 3 wasn’t enough, AXS TV stepped up festival season a great deal. We wanted to expand our coverage and really blow out festival season to be a magical time of year for our fans. On top of Coachella, Stagecoach & Jazz Fest, we moved further across the country and added Rock on The Range & Firefly into the mix.
UMBRELLA SPOT
BROADCAST
PARTNERSHIPS
BLUE SKY CONCEPTS