THE GET

DOWN

CLIENT: NETFLIX

ROLE: CREATIVE DIRECTOR

CONQUER YOUR CITY AND THE WORLD IS YOURS — SO BATTLE

In 1977, a musical phenomenon was born in the rubble of the neglected South Bronx as two cultures clashed. Disco was at the height of its popularity where exclusive night clubs offered a taste of the high life to the bougie elite. Those who couldn’t get in but dreamt of stardom took to the streets and developed an innovative sound of their own — Hip Hop.

The Get Down by Baz Lurhman captures this pure moment in time where five kids from The Bronx have dreams of something more than the lives they are living, and reach the heights of fame by finding their voice and representing their borough to the world.

AGENCY: Addison Interactive

CREATIVE TEAM: Hannah Grotbo - Motion Designer | Deborah Heo - Motion Designer | Karina Ramos - Designer | Rodrigo Huerta - Editor | Jesse Thaul - Editor & Sound Design

MOOD BOARDS & TONE SETTERS