BRANDING

& DIRECTION

AXS TV | AXS TV FIGHTS | AXS NASHVILLE | SUPER LEAGUE GAMING

ROLE: NETWORK CREATIVE DIRECTOR

As the Network Creative Director at AXS TV, I was committed to creating awareness and driving tune in to our wide range of live entertainment coverage. From live music, fights, and comedy, our team of creatives in LA, Denver, and Dallas strategically integrated our diverse array of programming to live under a fresh new on air aesthetic.

AXS TV NETWORK SEGMENTATION

ON AIR NETWORK BUG ANIMATION

NETWORK AFFILLIATE PROMO FLOW

BRANDED PROMO SPOT FOR SATURDAY’S ON AXS TV

ON AIR PROMOTIONAL MATERIAL

:05 SHOW ID

INTERSTITIAL STRATEGY & ON AIR PROMOTIONAL MATERIAL

TEAM IDENTITY AND JERSEY DESIGN

The world of eSports is growing larger everyday, and Super League Gaming connects and celebrates players, regardless of their age, game, or skill level. I was asked to direct and develop the visual aesthetic of each cities jersey and official logo for their nationwide competitive leagues. Working with the talented Brett Morris Cody Saya, Kieth Evans, and Danny Excess, I lead the creative direction and visual style that would give each team a unique identity that would last for years to come.