LUKE CAGE
CLIENT: NETFLIX
ROLE: CREATIVE DIRECTOR
THE RELUCTANT ‘HERO FOR HIRE’
Welcome to Harlem. A colorful, cultural hotbed of African American history who’s community is in need of a Street Level Hero. Treating this beloved comic with the respect and care it deserved was incredibly important to Netflix, Marvel, and the creative team at Addison. It was crucial for us to establish the city as a living and breathing character, speak to the community in the right voice, and visually lockdown the gritty urban aesthetic the streets are known for.
AGENCY: Addison Interactive
CREATIVE TEAM: Hannah Grotbo - Motion Designer | Deborah Heo - Motion Designer | Karina Ramos - Designer | Rodrigo Huerta - Editor | Jesse Thaul - Editor & Sound Design
MOOD BOARDS & TONE SETTERS
Part one of the Marvel's Luke Cage Street Level Hero social video series explores the music that moves the show. These digital videos look to blend fiction with history by taking audiences behind the curtain on the themes that give the show its street-level authenticity and cultural relevance.
“Everybody wants to be The King.”
SOCIAL STATICS & GIFS
SOCIAL VIDEO
